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E-Commerce Best Practices for Small Businesses

08.03.20 05:42 AM By Fred Lundin

E-Commerce Best Practices for Your Online Business

Now more than ever, it is important that businesses have an online presence, especially if they are selling goods or service online. Below are 5 best practices that every online business should consider when establishing their online presence.

  1. Know your customers: Know what they like and dislike, where they live, their age, gender, education level and occupation - all of these things will help you tailor your content for them.
  2. Keep your content fresh and up-to-date: Keeping your content fresh and up-to-date is a crucial part of any digital marketing strategy. But it can be hard to do when you don't have the time or resources to do it yourself. Fortunately, there are tools available that allow you to automate this process and keep your content up-to-date without having to do it manually.
  3. Optimize content for conversions: It is important to optimize content for conversions. In the context of e-commerce, it means that the content should be designed to increase the likelihood of a purchase. This is done by optimizing for the right keywords, and creating enticing and clear calls-to-action.

    In small business, optimization for conversions means having conversion focused web pages with persuasive copywriting.

  4. Make sure your site is mobile friendly: Mobile devices are now the primary platform for internet use. With the rise of mobile usage, it is important to make sure that your site is mobile-friendly.
  5. Create an effective customer experience: In order to create a satisfying customer experience, businesses should make sure that they are providing their customers with what they want and need. You should also be aware of your competitors’ strengths and weaknesses in order to provide the best possible service for your customers. It is important that you take into consideration all aspects of the customer journey from initial contact, through purchase, delivery and after-sales support when designing your customer experience.

Fred Lundin